Real life, in real time.
Over the course of the Oakley Meta glasses launch and the year that followed, I created social content that put the product in the real world, on athletes, at live events, and in everyday use. That work spanned polished, athlete-driven features, real-time coverage from events like Fanatics Fest, and on-the-ground production and editing at Meta Connect 2025, where I helped turn around launch content for the Oakley Meta Vanguard as the event unfolded. Across all of it, the goal stayed the same: show the glasses in motion, on real people, as fast as the moment demanded.
Role
Video Editor
Designer
Production Assistant
Programs
After Effects
Premiere Pro
Photoshop
Illustrator
Audition
Figma
META
CONNECT
2025
At Meta Connect 2025, I was on the ground producing and editing social content for the Oakley Meta Vanguard launch as the event unfolded. From athlete stories to a Diplo feature to explainers on what you can ask your glasses, I turned footage around that would go live during the event.
Supporting Oakley Meta
throughout the year.
From the launch of Oakley Meta glasses through the months that followed, I created social content that put the product in motion, from athlete-driven, first-person clips to real-time coverage at live events like Fanatics Fest. The goal was to show the glasses in real life, in the hands (and on the faces) of the people using them.
